Blue Family
Medium Brightness
Luminance 18.9%
#7971AD · Alpine Ultramarine
RGB(121, 113, 173) • HSL(248°, 27%, 56%) • CMYK(30%, 35%, 0%, 32%)
Color Conversion & Technical Formats
HEX
#7971AD
RGB
rgb(121, 113, 173)
HSL
hsl(248, 27%, 56%)
HSV / HSB
hsv(248°, 35%, 68%)
CMYK
cmyk(30%, 35%, 0%, 32%)
CSS Variable
--color-alpine-ultramarine: #7971ad;
Color Variations (Tints, Shades & Tones)
Click any variation swatch to inspect its full color page, or click the HEX badge to copy.
Color Combinations & Harmonies
WCAG Contrast Checker
On White #FFFFFF
4.39 : 1
Low Contrast
On Black #000000
4.78 : 1
WCAG AA Pass