Purple Family
Medium Brightness
Luminance 10.4%
#78439D · Botanical Plum
RGB(120, 67, 157) • HSL(275°, 40%, 44%) • CMYK(24%, 57%, 0%, 38%)
Color Conversion & Technical Formats
HEX
#78439D
RGB
rgb(120, 67, 157)
HSL
hsl(275, 40%, 44%)
HSV / HSB
hsv(275°, 57%, 62%)
CMYK
cmyk(24%, 57%, 0%, 38%)
CSS Variable
--color-botanical-plum: #78439d;
Color Variations (Tints, Shades & Tones)
Click any variation swatch to inspect its full color page, or click the HEX badge to copy.
Color Combinations & Harmonies
WCAG Contrast Checker
On White #FFFFFF
6.8 : 1
WCAG AA Pass
On Black #000000
3.09 : 1
Low Contrast