Purple Family
Medium Brightness
Luminance 8.7%
#740CD4 · Velvet Plum
RGB(116, 12, 212) • HSL(271°, 89%, 44%) • CMYK(45%, 94%, 0%, 17%)
Color Conversion & Technical Formats
HEX
#740CD4
RGB
rgb(116, 12, 212)
HSL
hsl(271, 89%, 44%)
HSV / HSB
hsv(271°, 94%, 83%)
CMYK
cmyk(45%, 94%, 0%, 17%)
CSS Variable
--color-velvet-plum: #740cd4;
Color Variations (Tints, Shades & Tones)
Click any variation swatch to inspect its full color page, or click the HEX badge to copy.
Color Combinations & Harmonies
WCAG Contrast Checker
On White #FFFFFF
7.65 : 1
WCAG AA Pass
On Black #000000
2.75 : 1
Low Contrast