Purple Family
Medium Brightness
Luminance 8.7%
#694967 · Artisan Plum
RGB(105, 73, 103) • HSL(304°, 18%, 35%) • CMYK(0%, 30%, 2%, 59%)
Color Conversion & Technical Formats
HEX
#694967
RGB
rgb(105, 73, 103)
HSL
hsl(304, 18%, 35%)
HSV / HSB
hsv(304°, 30%, 41%)
CMYK
cmyk(0%, 30%, 2%, 59%)
CSS Variable
--color-artisan-plum: #694967;
Color Variations (Tints, Shades & Tones)
Click any variation swatch to inspect its full color page, or click the HEX badge to copy.
Color Combinations & Harmonies
WCAG Contrast Checker
On White #FFFFFF
7.64 : 1
WCAG AA Pass
On Black #000000
2.75 : 1
Low Contrast